Marketing Management Master Case Study Example | Topics and Well Written Essays - 2750 words

Marketing Management Master - Case Study Example Defre Robes is also intending to extend it product line and probably add new lines as well. Additionally, the firm plans to venture in online opportunities by creating ecommerce tool. The market has been very receptive of the products offered. High quality products, designer and party robes for pets coming in trendy colours, with logos and slogans that portray outdoor enthusiasm (Hiebing & Cooper 2003). Defre Robes was established this year by Defredor Ashira, who is a young and ambitious entrepreneur. Ashira has a degree in fashion and Design from as reputable university; he has also worked in a designer firm for two years where at a time which he did his post graduate diploma in marketing. This company is a reflection of Ashira's Love for outdoor activities and especially those that involves pets and show-offs (Westwood 2006). The company's original cotton robes for pets to play in are superb and convenient in games, hiking, and other games (Kotler 2003) Defre robes are currently stored in several retail stores across the United Kingdom; they include areas like Camden, Warwick, Hampstead, and London. The company also intends to increase to other place like Whitley bay and Hungerford before the end of this year. The products have unique slogans, well coordinated colours and of greater quality. The firm is also dedicated to conserving the environment through the support of environmental programs. This marketing plan will outline Defre's plan to introduce newer products, increase distribution and venture into new markets and give back to the society as well (Hiebing & Cooper 2003). Business Overview Defer robes target individual who appreciate their pets and also like outdoor activities. Sportswear retailers will also form the second majority clients. This is in view of the fact that people are increasingly devoting some time to take care of their pets and going with them out for outdoor activities like hiking, normal walks, touring recreation sites their pets. It's been found that well dressed pets are attractive to carry around or even take them for a walk (Okwiya 2009). The company intends to blend these attires by opening a sports centre for the pets' outdoor activities and games. The pricing of the prices is relatively fair with a simple robe for a pet (smaller size) going for $40 dollars and the most expensive one is barely $ 80. The firm is still very young and most of the dales are done directly while the rest are stored in retailer stores and few distributors. The firm also realizes that technology is increasing and that online services will be more convenient. And as such, the firm also intends to open online services in future and eventually start recreation activates for pets. The firm has another compound near Warwick where it can set up a place the people can go to relax and have good time with their pets (Gibbon 2002) There are few competitors who manufacture pets cloths in London an major teems in UK but this will be overcome by Defre's strategy which includes direct selling to the clients and organizing events like fashion shows, exhibitions and plays for pets (Okwiya 2009). Mission and Goals The corporate mission for Defre Robes is to be the leading producer and supplier of personalized robes for pets to their customers and especially